Guns&Buns

Built on grit, drive, and high-octane energy, our brand identity for this powerhouse CrossFit quad embodies the ultimate athletic lifestyle. Composed of two male and two female entrepreneurs, the team brings a relentless competitive edge both inside the gym and across their business ventures.

The custom logo captures continuous forward movement and unstoppable momentum, symbolising a mindset that keeps pushing regardless of the obstacle. Striking a balance between grit and playfulness, the design incorporates a clever nod to "Guns & Buns", referencing both team dynamics and muscle mechanics, paired with a high-contrast color palette built to stand out on the competition floor.